BENETTON GROUP CONSUMER GOODS & RETAIL CASE STUDY3DS: As both a brand manufacturer and a retailer, can you tell us some of the challenges Benetton faces? Aldo Chiaradia: The Benetton Group manages four brands and 6,400 stores in 120 countries. We do both retail and wholesale, we manage over 9,000 styles, that’s over 217,000 SKUs. So yes, I can think of a few challenges! But we were born from manufacturing. Half of our production comes from

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