Case Study
Bender teams with EFI to master customer service and efficiency
Challenge: Bender was an early adopter of web-to-print and MIS to make its business processes more effi cient. “We introduced a customer-facing online solution 15 years ago and also acquired an MIS solution in that same timeframe,” says Bob Bender, Special Projects Manager at the suburban St. Louis printing business. “A great deal has changed since then, and we needed to update both systems as well as integrate accounting into the mix. “We wanted to be able to quickly and easily create customized web sites for our customers and have jobs fl ow through the system without a lot of rekeying or the need for several diff erent job tickets throughout the life of the job,” Bender adds. “Our goal was to invest in the technology so that our customers didn’t have to.” Bender wanted his