Case Study

Before HeadCount, the Barneys New York traffic and conversion program was purely ‘observational’

Before HeadCount, the Barneys New York traffic and conversion program was purely ‘observational’

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Barneys New York is a luxury specialty retailer renowned for having the most discerning edit from the world's top designers, including women's and men's ready-to-wear, accessories, shoes, jewelry, cosmetics, fragrances, and gifts for the home. Barneys' signature sense of wit and style is manifested in its creative advertising campaigns, original holiday themes, and celebrated window displays. Today, Barneys New York operates f

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