Before Lower release velocity After Increased release velocity 18x About Troops Troops helps teams improve real-time visibility and collaboration around their most important deals by creating real-time feeds of everything happening in the buyer’s journey right in Slack so that everyone can swarm around opportunities. Troops also helps teams forecast more effectively, pull Salesforce data and configure reports, automate key tasks, and communicate deal wins. Founded in 2015 by Dan Reich, Greg Ratner, Scott Britton, Troops is based in New York. Challenge When the engineering team consisted of three people, the process for releasing new features was quick and simple. T eam members would manually ship features as they were ready. But as the team grew, processes became more complex. The team set

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