Company in brief Founded in New York by a team of former Google and DoubleClick advertising leaders, Beeswax is pioneering the industry's first Bidder-as-a-ServiceTM (“BaaS”). Powered by Beeswax's Bidder -as -a -ServiceTM, the Beeswax Programmatic CloudTM allows users to combine and customize best -in -breed technologies from the programmatic ecosystem. The Beeswax Programmatic CloudTM is a DSP designed specifically for the unique needs of each client’s business. It offers sophisticated advertisers the ability to combine and customize best-in-breed solutions into a seamless whole, without having to create their own software code, or employing their own team of engineers. Case overview Beeswax needed to bypass the opacity, lack

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