About BVI BVI (Beaver-Visitec International, Inc.) develops, manufactures, and markets ophthalmic and other specialty microsurgical products through direct sellers and a network of distributors in 90 countries. Its current structure dates from 2010 when ophthalmic product businesses from Becton Dickinson, Medtronic and Aspen Surgical were acquired and integrated. In 2016, BVI was acquired by Texas-based private equity fund TPG Capital. Challenges BVI sells more than 2000 ophthalmic surgical products, chiefly to hospitals and surgical centers. BVI had grown rapidly over the past few years via organic and inorganic growth. With an expanded portfolio, the business had to gain insight into which marketing content was valuable to both the salesforce and customers. In addition, to ease

Join for free to read