Case Study
Beating the Corporate Competition
Lincoln-based restaurant Alexanders had to reinvent itself quickly when a major rival set up shop nearby. Owner Sandy McFarlane turned to Santander for help, and is now regaining market share. Serial entrepreneur Sandy McFarlane founded Alexanders restaurant eight years ago and has been battling the vagaries of global and local economies since then. Sandy ventured into uncharted territory by setting up in a new estate in Lincoln and this mean