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Beam Suntory Distills Data To Drive Sales and Find Marketplace Visibility

Beam Suntory Distills Data To Drive Sales and Find Marketplace Visibility

GoSpotCheck
Pages 6 Pages

Beam Suntory Distills Data To Drive Sales and Find Marketplace Visibility CASE STUDYPrior to using GoSpotCheck, Beam manually documented store-level and account data. Field personnel “would do a blitz, record everything on pen and paper, and the results would then be rolled up into an Excel file,” explained Monti. Data collection methods differed by source, which muddled reports and made for an inefficient process. To minimize confusion

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