Case Studies Beacon System Keeps "The Shop that Keeps You Going" Cool Nearly 50 years ago Vasilios and Aphrodite Haseotes took the business acumen and common sense that had built their successful dairy business and applied it “on the road. ” A new retail phenomenon was starting to dot the American landscape, and the Haseotes opened the first convenience stores in New England under the Cumberland Farms name. They believed that if they combined high quality, low- priced merchandise with clean stores and courteous, efficient employees at stores situated in convenient, accessible locations that consumers would be drawn. They were right. In the ensuing half-century Cumberland Farms has opened more than 1,000 retail stores and gas stations, and support systems including petroleum and grocery dis

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