Customer Profile BDS Marketing, Inc. (BDS) is a leading retail marketing agency driven by the power of their people. From designing shopper experiences to hands-on retail execution, BDS dynamically manages touchpoints to promote clients’ brands, empower sales associates and turn the retail environment to their clients advantage. BDS’ culture is characterized by relationships, enthusiasm, freedom and operational excellence, and they have remained loyal to those standards for over 25 years. Business Challenges As BDS experienced significant client growth, it became imperative that the company streamline its recruitmentto- hire process to keep pace with this growth. No one was better suited to tackle this business challenge than Petra Fetters, Human Resources Director. Before Petr

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