WW W . RE S O N A TES O LU T I O N S. C O M. A U BCF - Boating Camping Fishing Vital Stats CASE STUDY Introduction BCF - Boating Camping Fishing, operates a leading chain of retail stores that sell boating, camping, and fishing products in Australia. Its product categories include kayaks and canoes, watersports products, camping products, fishing products and boating products among others. The company also offers its products online. With more than 136 stores across every state of mainland Australia, BCF is the largest outdoor retailer in the country. Super Retail Group has always believed that their competitive advantage ultimately revolves around the fact that customers want to transact with them because they provide solutions and experiences that allow them to pursu

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