30 31 CASE STUDY: B&B Italia Internationalisation of a leading design furniture company 2017 Case Studies // ANNUAL REVIEW & SUSTAINABILITY REPORT success is based on a unique combination of creativity , innovation and industrial capabilities aimed at creating timeless products that stand the test of time. T echnological research has always been a key element of the company’s development policy . The company has an in-house Research & Development centre that works with famous international designers such as Antonio Citterio, Naoto F ukasawa, Piero Lissoni and many others to support a creative development process that has allowed it to set itself apart in the sector as a highly innovative and technologically advanced company . Its numerous awards include four Compassi d’Oro (t

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