SYNERGIST USER STORY BASE ONE 25-strong London-based B2B agency Founded in 1987, with a management buy-out in 2000, B2B specialists Base One are based in Teddington. They are privately owned, have 25 people and generated £2.6m GP in 2011-12. The challenge “During our review process one system did stand out as being significantly more sophisticated and more practical to use than most” said John. “The system was Synergist. “We realised that o

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