Inspiration Point August 2012 Powered by Banking on Success Inspiration Point October 2012 brought to you by Powered by Siam Commerical Bank in Thailand 2006 - 2010 The banking industry in Thailand has come a long way over the last six years. In a bid to compete with their major international competitors, home-grown Thai banks have made customer service a priority and have focused on improving their image through branch refurbishment and advertising to help retain existing customers and drive new business.Inspiration Point August 2012 Powered by Building the brand Determined to take on Bangkok Bank, the strongest bank in Thailand, Siam Commercial Bank (SCB) embarked on a brandbuilding campaign. SCB invested heavily in the project, and completely changed its communications strategy

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