Banking on App Performance To earn customer loyalty, financial institutions and insurers must provide flawless online and mobile experiences. Introduction The financial services sector is in the midst of a transformative digital disruption, with consumers demanding more efficient and effective digital solutions to make their lives easier. Fintech companies — nimble banking and insurance startups — have jumped in to meet this demand, reshaping our expectations for financial services. Customers can open new accounts or purchase policies without visiting a physical location, pay bills without writing checks, and submit an insurance claim without filling out lengthy paper forms. In this highly competitive sector, customer sentiment toward a bank or insurance provider’s apps is a

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