IRC Take-one Pad IRC On-pack Sticker FSI POS with IRC Take-one Pad Incremental Volume Ball Park’s Results 2.64MM 3.14MM 3.25MM 2.00MM 2.25MM 2.50MM 2.75MM 3.00MM 2000 2001 139 138 140 100 110 120 130 Feature Support Share of Incr. Category Volume Index vs. YAG Ball Park’s Customary FSI January 2000 Program Elements Account Specific Executions Results Feature Ad Feature Ad Feature Ad The results are in: perform better than customary FSIs Ball Park’s Powerful Partnership Program® January 2001 • Incremental Volume surpassed Ball Park’s objectives. This growth occurred while Ball Park base volume was declining (-5.9%)* and prices had been raised approx. 24% on 4 key SKUs. • In the key pre-Super Bowl week. Ball Park Feature Support increased 39% and their share of incremental category v

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