Case Study
Baierl Ford Improves Employee Satisfaction with Ford SMARTT Program
Baierl Ford Improves Employee Satisfaction with Ford SMARTT Program In Zelienople, Pennsylvania, Baierl Ford works hard to present customers with the best cars, service, and prices in town. Employees take the time to ensure that their customers have the best car-buying experiences when choosing new Ford models, and they also make sure that each of their clients obtains a car loan with ease. Service Director Frank Smith has been with Ford since 1993 and with the dealership since 2012 and knows what his customers and employees need to stay satis?ed. So when he was presented with the opportunity to implement the Ford SMARTT program, he jumped on it. According to Smith, “We had watched the videos and read the literature, and after analyzing our processes here, we decided to see what SMARTT cou