Domo helped BacklotCars enhance user engagement by providing transparent, accessible data through its Domo Everywhere platform. This enabled auto dealers to easily access real-time marketplace insights, streamlining the buying and selling of used wholesale vehicles. By leveraging Domo’s data connectivity, BacklotCars created a level playing field for dealers, empowering them to transact quickly and efficiently on their own schedules without relying on emails or calls, ultimately improving marketplace transparency and user experience.

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