Penguin Recovery Case Studies Background Site 1: Full Recovery – Algorithmic Penalty Site 1 is an ecommerce site that sells branded and custom apparel. The site was affected by the Penguin 2.0 update on May 22nd, 2013. Within one week, the site had lost 20% of their Google organic traffic and within 6 weeks, Google organic traffic was half of it what it was just a few weeks prior to Penguin. Challenges The main challenges IMN faced were: Out of the Penalty Box Back on the road to success Uncovering and identifying the previous link building efforts conducted with other SEO companies prior to Site 1 working with IMN. Compiling an extensive list of all known backlinks that pointed to Site 1. Internet Marketing Ninjas | 21 Corporate Drive, Suite 200 Clifton Park, NY 12065 | Phone: 518

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