www.liferay.com LIFERAY CASE STUDY Brazil’s Third Largest Airline Azul Linhas Aéreas, the third largest airline in Brazil with a 15% market share, built an innovative customer loyalty program on Liferay in 2012. The Tudo Azul benefits program, with more than 2 million customers, was a tremendous challenge due to the number of users and visibility due to Azul’s market recognition. A New Customer Loyalty Program Azul Linhas Aéreas needed to creat

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