Customer StoryTheir challenge - they needed to research and analyse how people were using their native language on social media. Notably, this data was not in English which was important to reflect the natural use of language to that region. T o do this they needed vast amounts of social media data within a specific region. Other challenges include working with clients to identify patterns emerging across social media mentions for a specific keyword and analysing those patterns to identify areas of dissatisfaction or unrest. Meet AxiaOrigin The Challenge AxiaOrigin reject conventional consultancy norms and help companies unlock their data in new and exciting ways. They are at the forefront of innovation when it comes to data analysis and shine a light on Dark Data, unlocking value

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