CASE STUDY AWS CUSTOMER SNAPSHOT: Financial Services Leader The Opportunity Digital is redefining the banking industry, as mobile technologies, social media, and the Internet of Things (IoT) are generating unprecedented volumes of data about customers. Financial services firms that are able to harness this data to uncover new business insights and develop the digital tools customers want— even before they know they want them—will be the winners in this new competitive landscape. [Anonymous] was an early leader in the world of data-driven decision-making, but with the advent of big data and the cloud, the speed of innovation can be accelerated. [Anonymous] is embarking on an overall technology transformation to maintain analytic leadership in the new digital era, empowering its t

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