CASE STUDY Financial services company simplifies regulatory compliance with automated PII discovery and masking Overview We’ve all heard the standard customer-support call message that says, “This call is being recorded.” In the case of a financial services company, those recorded audio files are converted to text and stored. The raw files contain information that can ultimately be used to improve customer service; however, the files also contain highly sensitive personal information including customer names and addresses, device serial numbers, and payment card data. By storing such personally identifiable information (PII) in data lakes or databases, the financial services company could make itself liable and exposed. That raw data comes in variant forms: It can be structured,

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