Case Study

A.wordsmith drafted a total of 23 pieces for the website that included a multitude of voices in line with the university’s overall tone.

A.wordsmith drafted a total of 23 pieces for the website that included a multitude of voices in line with the university’s overall tone.

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© 2019, A.wordsmith, Inc. All Rights Reserved. A.wordsmith drafted a total of 23 pieces for the website that included a multitude of voices in line with the university’s overall tone. Client Description Portland State University (PSU), Oregon’s most diverse public university, is dedicated to serving knowledge to the community and turning ideas into action. PSU’s internationally recognized School of Business seeks to redefine business and transform lives through undergraduate and graduate business programs that incorporate sustainability, diversity and corporate social responsibility. Project Description In late 2018, PSU began implementing new branding and messaging and needed a complete website refresh. The School of Business approached A.wordsmith to support the content dev

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