Autodesk Case Study CS-Autodesk-EN01- AB © Denodo 2015 Autodesk Successfully Transforms its Revenue Model Using Denodo Data Virtualization. Autodesk is a successful business with a thriving market for its creative software applications. Considering the changing patterns in software consumption, the company decided to transform its revenue model from a conventional perpetual licensing to a more modern subscription-based licensing model to increase profits and propel growth. Business Need Autodesk’s existing Business Intelligence (BI) system could not support this critical change to the revenue model. The transition impacted the finance department’s ability to track subscriptions, renewals, and payments, and the BI system, which included an operational data warehouse, could not meet

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