Attraqt’s AI product suite is playing a key role in our digital transformation drive. By switching on the latest version of AI embedded in their Search engine, we’ve seen tremendous impact on the kinds of search queries and data that previously would have added little or no value to the shopper experience, or indeed, our commercial KPIs. It became obvious, almost immediately, that the algorithms were tailoring complex and long-tail searches or low confidence searches into efficient and curated discovery experiences for our shoppers - ultimately opening up an entirely new stream of revenue opportunities. Having deployed Attraqt’s new AI-powered search, Superdry is now able to deliver more accurate and relevant merchandised experiences, by putting even the most complex and unstruc

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