Case Study

ATE Continental Using Gs1 Datamatrix To Protect Its Brand And Customers

ATE Continental Using Gs1 Datamatrix To Protect Its Brand And Customers

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ATE Continental Using GS1 DataMatrix to protect its brand and customers Challenge In the automotive industry, low quality copies of safety-relevant spare parts for motor vehicles can present a high risk for consumer safety. Counterfeiting can also cause immense economic losses and damage to a brand. Solution ATE implemented globally unambiguous, individual item identification for its spare parts with the Global Trade Item Number® (GTIN®) and

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