CUSTOMER BRIEF Now they see At Carleton College, data visualization aids ‘huge paradigm shift’ to genome-scale studies “We’re excited,” says Susan Singer, PhD, the Laurence McKinley Gould Professor of Natural Sciences at Carleton College, a private liberal arts college in Northfield, MN. It’s that feel- ing teachers at all levels get when stu- dents make a major breakthrough, and Singer has just experienced it with an undergraduate genetics class, into which she recently introduced JMP Genomics statistical software from SAS. What a world of difference it’s made. “The two biggest challenges I’ve found in teaching genomics have been get- ting students to truly think and ask questions at the level of the whole transcriptome and to effectively use data visualizations,” Singer

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