A MAGICAL COLLABORATION: AT& T and Walt Disney Parks & Resorts AT&T Background AT&T is the world’s largest telecommunications company with its origin dating back to Alexander Graham Bell’s invention of the telephone. Through AT&T Labs and the AT&T Foundry, the company’s legacy of innovation includes eight Nobel prizes and continues with more than five company-issued patents every day. Since 2013 when the company was named the official wireless sponsor of Walt Disney World Resort, the relationship with Disney has developed into one that is rich in collaboration and innovation. One such example of this is the collaborative work on Project Axle— a mobile application proof-of-concept developed jointly by AT&T and Walt Disney World Resort over a six-month period. This innovat

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