Case Study | Coast Central Credit Union AT A GLANCE CUSTOMER CHALLENGE Coast Central Credit Union (CCCU) serves members throughout the California Counties of Humboldt, Del Norte and Trinity. The area is largely rural, located along the far “North Coast” of California. At $1.4 billion in assets, Coast Central Credit Union is a key part of the communities it serves, with a total of more than 68,000 members, making it the biggest locally-owned financial institution. There are 11 locations in eight cities across the three counties, with two offices providing extended hours evenings and weekends. A high percentage of those who live and work in these counties depend on Coast Central for financial services. Internet connectivity is a vital lifeline for Coast Central Credit Union and its

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