ASOS Optimizes Completion Rate, Ensures PSD2 Compliance

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ASOS partnered with Forter to reduce digital commerce fraud and improve conversion while remaining fully compliant with PSD2 requirements. With nearly 900 brands and 70,000 products across 200+ markets, ASOS previously sent all EEA transactions through 3DS, creating friction and cart abandonment. Forter enabled higher completion rates by streamlining authentication and preventing abuse, allowing ASOS to recover revenue that would have been lost to abandoned purchases while maintaining strong regulatory compliance.

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