Story snapshot • IT complexity impacting ability to manage performance • Dynatrace provides instant visibility into enterprise cloud environment • AI delivers precise answers rather than more data • Payment problem impacting 5% of customers resolved About • Global manufacturer and retailer of sporting goods • Total global turnover of $3.6bn • Aim to increase turnover to $4.5bn by 2020 • Digital and ecommerce key to revenue growth Industry Sportswear / ecommerce Growing complexity clouding performance problems As a global athletic footwear and apparel company, ASICS is on a mission to become the number one brand for sports enthusiasts, helping athletes worldwide to improve their performance. Part of achieving this lies in delivering a perfect software experience to all shoppers,

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