To celebrate Mother’s Day, fashion retailer Ashley Stewart launched a hastag-driven Offerpop Photo Contest across Facebook, Twitter and Instagram. By promoting the #MOMspiration sweepstakes through email, social, and mobile channels, they grew their fan base, drove engagement, and cultivated word-of-mouth. Ashley Stewart Extends Reach with #MOMspiration Hashtag Campaign Case Study Website: www.o!erpop.com Twitter: @O!erpop Facebook: www.f

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