ASDA, Telford When To Use Conventional Materials Not More Expensive ‘ Acoustic’ Products The Challenge Asda contacted ACE to provide a quotation for an acoustic barrier to reduce noise from the service yard at their Telford store to ensure that this would not disturb neighbouring residents. Our Work Having reviewed the acoustic specification for the proposed service yard barrier, it became apparent some of the stipulated specifications were unnecessary. For example, the suggested barrier did not need to include an acoustically absorptive inner surface, because the proposed absorptive treatment would reduce sound that would only be reflected back into the store itself, where this noise would not be significant. Therefore, ACE concluded that a wooden fence or other similar construction would

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