t h e c h a l l e n g e Asda Stores Ltd is a nationwide supermarket chain based in Leeds which retails food, clothing, general merchandise, toys and financial services. The name Asda stems from the combination of the words, Asquith and Dairies when the merger of Asquith Supermarkets and Associated Dairies took place in 1965. Asda became part of the American retail giant, Walmart in 1999 and today is the UK’s second-largest supermarket chai

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