CHALLENGE ASCAP, The American Society of Composers, Authors & Publishers, is a membership organization that works on behalf of its 550,000+ members to offer music licenses to any business that plays music for its patrons. This includes everything from restaurants to yoga studios to orchestras and amusement parks. In turn, 88¢ of every dollar collected from license fees goes back to ASCAP members as royalties, providing them valuable income while they continue creating music. When purchasing a license, a business’s first stop is often the ASCAP website. But due to licensing complexity, individuals struggled to find the information they needed to get all their questions answered. Eight agents provided phone support, but this was proving too time consuming for both agents and custo

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