READ ON CASE STUDY CASE STUDY ARTIFICIAL SOLUTIONS ENABLES IKEA TO SELF-SERVE ASK ANNA ARTIFICIAL SOLUTIONS ENABLES IKEA TO SELF-SERVE ASK ANNA FROM A SIMPLE CONCEPT CREATED IN SOUTHERN SWEDEN IN THE LATE 1940S, THE IKEA TRADEMARK NOW REPRESENTS THE WORLD’S LEADING HOME FURNISHINGS BRAND THAT HAS OVER 330 STORES IN 40 COUNTRIES AND NEARLY 154,000 CO-WORKERS. Renowned for its self–service ethos to keep costs down for both the compan and its customers, IKEA has implemented new technology from Artificial Solutions, enabling it to be in total control of the development of Ask Anna, IKEA’s virtual assistant. Ask Anna is one of IKEA’s most versatile employees. Developed in conjunction with Artificial Solutions over the last nine years, Ask Anna converses in 21 languages and assists c

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