Arthur D. Little performed extensive market assessment and big-data customer analytics to design segmented prepaid tariff plans, boosting market share and revenue per subscriber (ARPU) in the saturated prepaid market Challenge The client, an incumbent market-leading integrated operator, was facing stiff competition and a saturated market, especially in the prepaid business. With this context, the client was losing both prepaid market share and revenue share. Arthur D. Little was requested to help turn the situation around and stabilize the market/revenue share by revamping the prepaid portfolio. Approach Arthur D. Little performed an in-depth diagnostic of the situation, covering market dynamics and segmentation, market modeling, customer analytics, portfolio comparison, qualitative and qu

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