Learn more at StrategicEnhancement.com • p (630) 377-4300 tf (888) 668-9382 ©Strategic Enhancement Group, Inc. All Rights Reserved. AREVA, INC. | Success Story Case Study AREVA Gains Market Position from a Distant 4th to Number 1. Training as the Cornerstone of Growth from $250 million to $3.71 billion in 10 years. The Situation in 2001 AREVA is the premier supplier worldwide of commercial nuclear power reactors plants, fuel and services for those plants and solutions for long term disposition of the fuel. Despite this powerful position, in a field of four competitors in the U.S., in 2001, AREVA’s North American Operations was a distant fourth. The AREVA salespeople were constantly being outsold at the executive level (“the 37th floor”). In September of 2001, Strategic Enha

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