Arena Feasibility Study & Business Plan Fort Wayne, Indiana The City of Fort Wayne hired HSP to perform a market and financial feasibility study to understand the potential viability and return on public investment from a new downtown arena. The facility is proposed to offer seating capacities higher than the Embassy Theater and smaller than the current Coliseum, likely 5,333 seats. HSP also performed an arena market and financial analysis that identified Fort Wayne’s current arena market, current and potential tenants, current and potential events and comparable and competitive arenas locally and regionally. The analysis resulted in recommendations for sizing, site, amenities and other attributes. It also suggested the strengths of the idea as well as the potential diffi

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