APTEAN: OUT OF MANY, ONE Sales pipeline generated by marketing Major media placements in first 6 months ROI on email campaign 32 870% $21 million With 30+ software products covering the needs of 13 business functions and applications across 26 industries, Aptean is a software powerhouse. But the depth and breadth of that portfolio creates challenges when it comes to marketing. How do you communicate a consistent, relevant message to an

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