Securian Financial COMPANY Founded in St. Paul, Minnesota in 1880, Securian Financial is a financial services organization that provides insurance, investment, retirement, and trust products and services to more than 19 million clients in the United States, Puerto Rico, and Canada. LOCATION USA INDUSTRY Financial Services PRODUCTS USED Hootsuite Enterprise Brandwatch TINT CASE STUDYWinning Brand Trust with a Perfectly Timed Campaign Securian Financial earned brand trust and engagement by putting its audience’s voices front and center during the pandemic As individuals and families coped with the changes and hardships caused by the pandemic, many brands, including Securian knew it was more important than ever to connect with audiences in meaningful ways. Recognizi

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