Case Study: Appliance Repair Service Converts At 30.96% on TPA® - Marketing 360® This appliance repair service uses Top Placement Ads® to get exceptional conversion rates exceeding 30%. It’s interesting to see how different tactics work better for different business types. Even more, it’s interesting to see how the different execution of the same tactic can work for a particular business. Case in point is an appliance repair service that uses Top Placement Ads®, which is our paid search channel. We tested different types of keyword match types and got a result we don’t usually see. We discovered that broad match using “appliance repair” delivered excellent conversion rates.This is unusual because, across verticals, we rarely see broad match keyword targeting convert at such a high rate.

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