Case Study
APM Terminals Sees Huge Increase in Stickiness and Engagement With New Website
BACKGROUND ——— APM Terminals, part of A.P.Moller-Maersk, operates one of the world’s most comprehensive shipping terminal networks, with over 22,000 employees and a network of 76 ports globally. With more than a century of industry experience, APM Terminals helps both shipping line and landside customers grow their business and achieve better supply chain efficiency, flexibility and dependability. SOLUTION ——— Sporting a fresh, new design, with clever and subtle touches of animation throughout to keep visitors’ eyes engaged and encourage them to take action, the new APM Terminals website is a multi-site solution with white labelling capability, meaning APM Terminals can easily roll out additional websites for their managed terminals and services whenever they wish, in line with bus