AO | Interact software AO.com has deployed a new intranet based on Interact technology to promote its customer-focused company culture across a geographically distributed workforce The online retail market is saturated with long-established brands and disruptive new market entrants, and competition is fierce for every sale. To succeed in this environment, organizations need to provide a consistently excellent customer experience – a strategy that has helped online electrical retailer AO.com grow rapidly from a small company four years ago, to a multinational organization with more than 2,500 employees. We’ve very quickly reached the point where the vast majority of our staff visit the site regularly. It’s an intranet that people want to use, and I think most people would be lost without it

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