Case Study
Anchoring a New Community within a Historic Town
Forming authentic partnerships to deliver tangible activities that people want to see has been a key part of our community engagement efforts at Middlebeck, Newark. Working with Avant Homes, we have hosted coffee mornings in the show homes to foster early community and explore ways in which the Master Developer can bring forward early benefits for residents. Generating some awareness and traction within Newark for ‘Middlebeck’ was a clear goal amongst new families. We used our strong relationship with Newark and Sherwood District Council to accelerate the adoption of the name Middlebeck as a new suburb of the town to give it the legitimacy of place that people were keen to see. We also forged new relationships with the running community of Newark, off the back of our sponsor