Norbridge | Transportation | Case Study | Analysis of Potential Freight Forwarding/Customs Brokerage Acquisition Case Study - Analysis of Potential Freight Forwarding/Customs Brokerage Acquisition A major transportation company was considering expanding its service offerings to include freight forwarding and customs brokerage. Norbridge worked with the client to better understand the industry and to develop an entry strategy. Based on that work, the team continued the process by conducting analysis on potential acquisition opportunities. Approach Phase I of the project was the market entry strategy. The project included an analysis of current and future market trends, needs-based customer segmentation, assessment of package and freight business synergies and conflicts, assessment of clien

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