An online advertising strategy for Craft How moving from cost-per- click to cost-per-acquisition helped save money for Craft case study2 Contents Case Study An online advertising strategy for Craft Contents 2 Contents 3 About Craft 4 Punch’s approach to B2C growth 5 Research with Xfinity 6 Plan creation 8 Execution 12 Refinement 13 Results3 About Case Study An online advertising strategy for Craft About Craft Craft is an artifiCial intelligenCe-driven data and analytiCs platform building the “sourCe of truth” on Companies, and mapping the global eConomy. Craft organizes data from thousands of sources to provide comprehensive, up-to-date sector and company profiles, ranging from early-stage to the largest companies in the world. As the economy and nature of work continue to undergo ma

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