Case Study

An Interview with David Fierro Villavicencio, Marketing Vice President, Commercial Banking at Banamex, a subsidiary of Citi

An Interview with David Fierro Villavicencio, Marketing Vice President, Commercial Banking at Banamex, a subsidiary of Citi

Pages 2 Pages

INSIDE DIGITAL T ell us about your role at Banamex. David Fierro Villavicencio: I’m like a digital advisor for the consumer banking and wealth management areas. My marketing colleagues attend to commercial and consumer banking. I administrate the digital channels for the advertising, social media and email areas. I’m not responsible for those channels, but I provide the teams with insight in order to make decisions. I’m part of the office

Join for free to read