Case Study

An Interview with Ann Lewnes, Senior Vice President and CMO at Adobe

An Interview with Ann Lewnes, Senior Vice President and CMO at Adobe

Pages 2 Pages

INSIDE DIGITAL As CMO, you have a fairly broad portfolio of responsibilities. What do you see as your top business priorities? Ann Lewnes: We have pretty hefty goals. First, brand repositioning. Second, demand generation across every single product at the company. And then third—and probably the most interesting priority—is keeping up with the idea and practice of “always-on” marketing. Brand building is a two-way, 24-hour job. Adobe is

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